We are a Creative Company
founded on a belief that the answer
isn’t just a big idea.
It’s understanding your customers.

Our Method.

Understand

To do the best work, we have to understand your business and competitive environment. We do this through open dialogue, using data and a vast array of research techniques - uncovering what's known and what could be - diagnosing your situation and identifying right pathways to success.

Simplify

Unravelling complex insights, issues and opportunities into a simple, single minded actionable strategic thought and plan, is how we achieve transformative business outcomes. Evidence based strategy, that inspires brilliant joined-up thinking is the only way to create great work, that works.

Wow

We bring ideas to life with real impact. Creating the outcomes that matter most. We stay accountable at every stage, track progress, and share updates openly, adjusting in real-time where needed. Our clients see real results in both business performance and our ongoing partnership.

On a mission to become
the UK’s Most Recommended
Agency. We are currently
rated Excellent and 9.2/10
by our clients.

We are Ideas + Outcomes

We have a manta. When you know your customer. You change the game. Because customer led businesses unlock more value and grow faster. They adapt better and become twice as valuable (Mckinsey).

Better understanding is what makes our work, work.

Ideas + Outcomes was born from the merger of two renowned London agencies (Logic+Magic and FKC London). We’re led by the award-winning founders of UK Agency of the Year and a Top 10 Creative Agency.

We partner with global brands, market leaders, startups and scale-ups — all looking for two things thing: an advantage and better outcomes.

Our Mission: To be the most effective and recommended agency in the UK. Our clients already rate us 9.2/10 (The Drum Recommended) and Excellent in our latest NPS. Our Strategy: Understanding your customer better - to drive award-winning thinking, creativity, strategy and technology.

To get there, we take on bigger challenges and deliver bigger results — from breakthrough campaigns and cutting-edge digital products, to complete rebrands and repositioning.

Our expertise runs deep across research, strategy, brand, digital, advertising, technology, social and content. Even pricing, business models and product innovation.

As part of the newly formed Common Thread Group, we’re fiercely independent yet deeply connected — a trusted partner to some of the most exciting brands you know and love.

Let's talk

Leadership team

.

Emma Hodgkinson, Deputy Managing Director & Strategy Director

Delivers insight-led approaches that strengthen brand impact and foster loyalty. Centres on clear, practical actions, ensuring clients see tangible results that make a lasting difference.

Mike van Rooyen.

Mike van Rooyen, Chief Technology Officer

Leads the design of scalable digital frameworks. Translates complex requirements into intuitive solutions, ensuring each platform supports growth, enhances user experience, and positions clients for long-term success

Melissa Boyle.

Melissa Boyle, Director of UX & Delivery

Champions user-centred design that boosts efficiency, productivity, and ROI across every channel. Leverages data-driven insights to align digital and offline activities, creating seamless brand experiences with tangible results

Jess Hewitt.

Jess Hewitt, Group Financial Controller

Makes the numbers work behind the scenes. Jess ensures everything stays on track, freeing our team to deliver game-changing results for our client partners.

Gellan Watt.

Gellan Watt, Group Chair + ECD

Gellan is an award-winning Creative Director, Strategist and Agency Founder. He’s helped some of the most famous brands in the world reposition, rethink and revive their fortunes, working with Apple, uSwitch, Marshall Amps, Jaja, John Lewis, Beckham, Caterpillar, Westfield and many more.

Darren Low.

Darren Low, Group CEO

Turns commercial challenges into growth opportunities by questioning old ways of thinking. Develops inventive strategies that strengthen brands, expand customer bases, and set the stage for lasting success.

Talk to us
.

Recent Insights

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