Send us a brief.
By asking the right questions we understand your world better.

Our Method.

Understand

To do the best work, we have to understand your business and competitive environment. We do this through open dialogue, using data and a vast array of research techniques - uncovering what's known and what could be - diagnosing your situation and identifying right pathways to success.

Simplify

Unravelling complex insights, issues and opportunities into a simple, single minded actionable strategic thought and plan, is how we achieve transformative business outcomes. Evidence based strategy, that inspires brilliant joined-up thinking is the only way to create great work, that works.

Wow

We bring ideas to life with real impact. Creating the outcomes that matter most. We stay accountable at every stage, track progress, and share updates openly, adjusting in real-time where needed. Our clients see real results in both business performance and our ongoing partnership.

Our story

We are Ideas + Outcomes. It's not just a name. It's our absolute focus. Delivering transformative business outcomes. Moving our clients forward, faster. Creating value, not just things.

Our mission is simple. To become the UK’s Most Recommended Agency.

Ideas + Outcomes is the new name for Logic+Magic. An independent agency business that has been shaped by bold decisions, strategic acquisitions, and a love of great work.

Under our former name, Logic+Magic was the combined business following the merge of Low+Behold and FKC London. Two highly regarded agencies, complementing each others skills - one with a 25 year old reputation as a creative powerhouse, the other an award-winning marketing and technology business working for leading brands.

Low+Behold had already been on an acquisitive journey (snapping up agencies Liquorice, Bugler Smith, JC Social Media, Fathom and Upbeat). Each bringing deep expertise in your brand, digital, social and content, creating a foundation for creative problem solving and execution.

Now, as Ideas + Outcomes, we're setting the bar higher than ever. Focusing on measurable outcomes, solving problems, and delivering real long-lasting change.

We're part of the newly formed Common Thread Group of agencies. A fiercely independent, trusted partner to some of the most exciting brands you know and love.

Today, we are already a Drum Recommended Agency - our clients have rated us 9/10. We listen first. We question assumption and challenge perception. Then we let our work do the talking.

We are excited about our new future. And yours.

Leadership team

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Emma Hodgkinson, Deputy Managing Director & Strategy Director

Delivers insight-led approaches that strengthen brand impact and foster loyalty. Centres on clear, practical actions, ensuring clients see tangible results that make a lasting difference.

Mike van Rooyen.

Mike van Rooyen, Chief Technology Officer

Leads the design of scalable digital frameworks. Translates complex requirements into intuitive solutions, ensuring each platform supports growth, enhances user experience, and positions clients for long-term success

Melissa Boyle.

Melissa Boyle, Director of UX & Delivery

Champions user-centred design that boosts efficiency, productivity, and ROI across every channel. Leverages data-driven insights to align digital and offline activities, creating seamless brand experiences with tangible results

Jess Hewitt.

Jess Hewitt, Group Financial Controller

Makes the numbers work behind the scenes. Jess ensures everything stays on track, freeing our team to deliver game-changing results for our client partners.

Gellan Watt.

Gellan Watt, Group Chair and Chief Creative Officer

A believer in the big idea, Gellan pushes beyond convention with innovative thinking and award-winning craft. Blending no-nonsense strategy and daring ideas, empowering our clients to break through barriers and outperform market norms.

Darren Low.

Darren Low, Group CEO

Turns commercial challenges into growth opportunities by questioning old ways of thinking. Develops inventive strategies that strengthen brands, expand customer bases, and set the stage for lasting success.

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