About Ideas + Outcomes | Full-Service Marketing, UX and Strategy Agency

Our Method.

Understand

To do the best work, we have to understand your business and competitive environment. We do this through open dialogue, using data and a vast array of research techniques - uncovering what's known and what could be - diagnosing your situation and identifying right pathways to success.

Simplify

Unravelling complex insights, issues and opportunities into a simple, single minded actionable strategic thought and plan, is how we achieve transformative business outcomes. Evidence based strategy, that inspires brilliant joined-up thinking is the only way to create great work, that works.

Wow

We bring ideas to life with real impact. Creating the outcomes that matter most. We stay accountable at every stage, track progress, and share updates openly, adjusting in real-time where needed. Our clients see real results in both business performance and our ongoing partnership.

Our story

We are Ideas + Outcomes. We are an ideas company with a simple mission. To help businesses transform their future.

The company was born from the merge of two highly regarded agencies (Low&Behold and FKC London) and it’s led by award-winning founders (UK Agency of The Year and Top 10 UK Creative Agency).

We work for global brands, category leaders, startups and scale-ups. All seeking sustainable high growth - doing work, that works. How? By relentlessly simplifying everything.

Already a Drum Recommended Agency (our clients rate us 9/10) we aim to become the UK’s Most Recommended Agency.

To do this, the challenges we solve for our clients have to be greater and deliver bigger. From everyday campaigns and new technologies, through to total rebrands and repositioning.

Our team has deep expertise in research, strategy, brand, digital, advertising, technology, social and content - creating real measurable value, while remaining incredibly easy to work with.

We're part of the newly formed Common Thread Group of agencies. A fiercely independent, trusted partner to some of the most exciting brands you know and love.

We are excited about the future. We want to help transform yours.

Leadership team

Emma Hodgkinson, Deputy Managing Director & Strategy Director

Delivers insight-led approaches that strengthen brand impact and foster loyalty. Centres on clear, practical actions, ensuring clients see tangible results that make a lasting difference.

Mike van Rooyen, Chief Technology Officer

Leads the design of scalable digital frameworks. Translates complex requirements into intuitive solutions, ensuring each platform supports growth, enhances user experience, and positions clients for long-term success

Melissa Boyle, Director of UX & Delivery

Champions user-centred design that boosts efficiency, productivity, and ROI across every channel. Leverages data-driven insights to align digital and offline activities, creating seamless brand experiences with tangible results

Jess Hewitt, Group Financial Controller

Makes the numbers work behind the scenes. Jess ensures everything stays on track, freeing our team to deliver game-changing results for our client partners.

Gellan Watt, Group Chair and Chief Creative Officer

Gellan is an award-winning creative director and strategist. He’s helped some of the most famous brands in the world reposition, rethink and revive their fortunes. Brand including Apple, uSwitch, Marshall Amps, John Lewis, Beckham, Caterpillar and many more.

Darren Low, Group CEO

Turns commercial challenges into growth opportunities by questioning old ways of thinking. Develops inventive strategies that strengthen brands, expand customer bases, and set the stage for lasting success.

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