It’s our vision to become the
UK’s Most Recommended Agency.
We are currently
rated 9.1/10 by our clients.

Our Method.

Understand

To do the best work, we have to understand your business and competitive environment. We do this through open dialogue, using data and a vast array of research techniques - uncovering what's known and what could be - diagnosing your situation and identifying right pathways to success.

Simplify

Unravelling complex insights, issues and opportunities into a simple, single minded actionable strategic thought and plan, is how we achieve transformative business outcomes. Evidence based strategy, that inspires brilliant joined-up thinking is the only way to create great work, that works.

Wow

We bring ideas to life with real impact. Creating the outcomes that matter most. We stay accountable at every stage, track progress, and share updates openly, adjusting in real-time where needed. Our clients see real results in both business performance and our ongoing partnership.

Send us a brief.
Tell us your toughest challenges and together we will solve them.

Our story

We are Ideas + Outcomes.

An ideas company with one mission: to help businesses transform their future.

Born from the merger of two acclaimed agencies (Low&Behold and FKC London), we’re led by award-winning founders behind UK Agency of the Year and a Top 10 UK Creative Agency.

We partner with global brands, market leaders, startups and scale-ups — all looking for one thing: sustainable, high growth. Our way of working is simple: we relentlessly strip away complexity to deliver ideas that drive outcomes. Work that works.

Our clients already rate us 9.1/10 (The Drum Recommended). Our ambition? To be the UK’s most recommended agency. To get there, we take on bigger challenges and deliver bigger results — from breakthrough campaigns and cutting-edge tech to complete rebrands and repositioning.

Our expertise runs deep across research, strategy, brand, digital, advertising, technology, social and content. Even pricing, business models and product innovation. We solve problems and create measurable value while being refreshingly easy to work with.

As part of the newly formed Common Thread Group, we’re fiercely independent yet deeply connected — a trusted partner to some of the most exciting brands you know and love.

We’re excited about the future. Let’s transform yours.

Let's talk

Leadership team

.

Emma Hodgkinson, Deputy Managing Director & Strategy Director

Delivers insight-led approaches that strengthen brand impact and foster loyalty. Centres on clear, practical actions, ensuring clients see tangible results that make a lasting difference.

Mike van Rooyen.

Mike van Rooyen, Chief Technology Officer

Leads the design of scalable digital frameworks. Translates complex requirements into intuitive solutions, ensuring each platform supports growth, enhances user experience, and positions clients for long-term success

Melissa Boyle.

Melissa Boyle, Director of UX & Delivery

Champions user-centred design that boosts efficiency, productivity, and ROI across every channel. Leverages data-driven insights to align digital and offline activities, creating seamless brand experiences with tangible results

Jess Hewitt.

Jess Hewitt, Group Financial Controller

Makes the numbers work behind the scenes. Jess ensures everything stays on track, freeing our team to deliver game-changing results for our client partners.

Gellan Watt.

Gellan Watt, Group Chair and Chief Creative Officer

Gellan is an award-winning creative director and strategist. He’s helped some of the most famous brands in the world reposition, rethink and revive their fortunes. Brand including Apple, uSwitch, Marshall Amps, John Lewis, Beckham, Caterpillar and many more.

Darren Low.

Darren Low, Group CEO

Turns commercial challenges into growth opportunities by questioning old ways of thinking. Develops inventive strategies that strengthen brands, expand customer bases, and set the stage for lasting success.

Talk to us
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Recent Insights

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