Do I need a Social Media Audit?
Short answer – yes.
But that wouldn’t be much fun, so let’s dive into the long answer.
A social media audit helps align your strategy and tactics by using real data to inform decisions. It provides valuable insights into what’s working and what isn’t, ensuring your efforts are as effective as possible.
So, the question isn’t whether you need an audit – you absolutely should be conducting them regularly. The real question is: when is the right time to seek external support from Ideas + Outcomes?
When should you bring in external social media support?
Even if you’re regularly reviewing your social media performance, there are times when an external perspective can elevate your social media. Here are five key signs that it’s time to bring in expert support:
1. Your engagement rates are stagnant or declining
Engagement is a key indicator of how well your content resonates with your audience. If you’re seeing a decline, it could mean that your content isn’t hitting the mark and that there is a disconnect between who you think your audience is and who your actual audience is.
At Ideas + Outcomes, we can assess your analytics, identify patterns, and develop a plan to re-engage your audience and target audience. This could include testing new content formats, adjusting your posting schedule, and refining your tone of voice.
2. You’re struggling to identify what’s working
A common challenge for many organisations is understanding which aspects of their social media strategy drive the most value.
If you’re unsure about what’s delivering results—or worse, you’re making decisions based on guesswork or opinions—then it’s time for an audit. Our social media experts provide data-driven insights, evaluating top-performing content, audience behaviours, and conversion rates.
This allows us to focus your efforts on strategies that generate tangible results rather than wasting time on ineffective tactics.
3. Your competitors are outperforming you
Keeping up with your competitors is essential in social media, and if you notice they are consistently generating engagement and gaining visibility ahead of you, it’s time to reassess your approach and seek expert help.
An audit can help you understand what they’re doing differently and why they’re standing out. Whether it’s stronger branding, better engagement tactics, or a more strategic approach, an audit provides actionable recommendations to help you differentiate your brand and stand out in the crowded digital landscape.
4. Your social media feels disorganised and inconsistent
Brand consistency and having a unique point of view are key to building trust and recognition on social media.
If your messaging, visuals, or tone of voice vary too much across platforms, your audience will struggle to connect with you. An external audit can help streamline your branding by creating clear content guidelines, aligning your messaging with your core values, and ensuring consistency across all social media channels.
This way, whether someone follows you on Instagram, LinkedIn, or TikTok, they experience the same cohesive brand identity.
5. You’re not seeing a return on your investment
Social media requires time, effort, and often financial investment in advertising and content creation. If you’re putting in resources but not seeing meaningful results—whether in terms of engagement, leads, or sales—it’s time to seek professional support.
A social media agency can analyse your spending, optimise your advertising strategy, and refine your content to ensure that every pound spent contributes to your business goals. From improving targeting on paid campaigns to optimising your call-to-action strategies, external experts can help maximise your ROI.
The bottom line
A social media audit isn’t just a one-time task—it’s an essential part of maintaining a strong digital presence. While internal audits are valuable, external experts bring an unbiased perspective, advanced analytics, and insights that can take your social media to the next level.
If you’re ready to maximise your social media impact, Ideas + Outcomes is here to help. Let’s analyse, optimise, and elevate your social together!