Transforming Ashton & Parsons’ Blog with SEO-Led Content
The Problem
Ashton & Parsons, a trusted baby brand, had accumulated years of blog content that was failing to perform. The section was cluttered, underused, and generated little meaningful engagement.
The Idea
We carried out a rigorous SEO-led content audit. Instead of adding more content, we refined what already existed:
Analysed and identified high-potential articles
Reworked and consolidated content into eight curated ‘Teething Tips’ articles
Improved clarity, structure, and calls to action to encourage engagement
Market increase in only 10 months
The Outcome
Blog content streamlined from 38 posts down to 8 high-performing articles
116% surge in organic traffic (from 297 to 644 views within months)
Stronger resonance with parents seeking advice
7% market share increase in just 10 months
A cluttered, underperforming blog was transformed into a focused, engaging, and effective digital resource.
FAQs
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What challenge did Ashton & Parsons face with their blog?
Years of accumulated content had become cluttered, underused, and failed to generate engagement.
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How did Ideas + Outcomes approach the problem?
With an SEO-led audit, refining existing content instead of adding more, and consolidating into curated Teething Tips articles.
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What measurable results were achieved?
Organic traffic increased by 116% within months, content was streamlined from 38 posts to 8, and market share grew by 7% in 10 months.
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Why did the new content strategy resonate with parents?
It provided clear, structured, and practical teething advice with improved calls to action, making the blog more engaging and useful.