Creating B&M’s ‘Go Big on Christmas’ Event
The Problem
B&M, the retail giant, needed its annual Christmas event to be more than just a gathering. With over 800 store team members attending, the goal was to inspire, inform, and energise them ahead of the busiest trading period of the year.
The challenge was to design an event that would both celebrate and equip teams with the knowledge and motivation to maximise festive sales.
The Idea
We built the event around the theme ‘Go Big on Christmas’. This message doubled as:
A motivational rallying cry for staff to amplify sales, service, and customer experience
A creative direction for the event environment, transforming the venue into a vibrant festive wonderland
The theme was fully integrated with B&M’s business objectives, ensuring the event inspired while delivering strategic clarity.
The Outcome
800+ attendees engaged and motivated for peak season
Festive atmosphere aligned with business messaging
12.1% like-for-like sales increase during Christmas trading
Overwhelmingly positive delegate feedback, reinforcing the event as both memorable and effective
FAQs
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What was the purpose of B&M’s Christmas event?
To inspire, inform, and energise more than 800 store team members ahead of peak festive trading.
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How did Ideas + Outcomes design the event?
By building the theme ‘Go Big on Christmas’, combining motivational messaging with a vibrant festive event environment.
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What made the theme effective?
It worked both as a rallying cry for staff and as a creative framework aligned with B&M’s business goals.
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What results did the event deliver?
A 12.1% uplift in like-for-like festive sales, stronger engagement among attendees, and highly positive delegate feedback.