Launching Bath Fertility’s New Bristol Clinic
How Ideas + Outcomes launched Bath Fertility’s new Bristol clinic with an integrated campaign, boosting brand awareness by 20%.
The Problem
Bath Fertility, a leading UK fertility clinic, expanded with a new centre at Aztec West, Bristol. For many patients, access to fertility treatment meant long travel times and scheduling difficulties around work. The challenge was to raise awareness of the new, more convenient location and position Bath Fertility as the trusted local provider.
The Idea
We created a fully integrated marketing strategy to build awareness and drive engagement:
Paid and organic social media campaigns on Facebook and Instagram
Out-of-home advertising across Bristol, including bus backs and billboards
Digital display ads and YouTube promotions
Website enhancements to ensure a seamless digital user journey
The creative and messaging highlighted Bath Fertility’s local presence while reinforcing its reputation for expert care.
Until you have a company like this deliver a strategy for you, you won’t even know what you’re missing.
The Outcome
20% increase in brand awareness in Bristol and surrounding regions
Consolidated subcontracted efforts into a unified brand persona
Stronger targeting of key demographics
Established Bath Fertility as the leading fertility care provider in Bristol
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How did Ideas + Outcomes approach the launch campaign?
With an integrated strategy across social, out-of-home, digital display, YouTube, and website enhancements.
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How did Ideas + Outcomes approach the launch campaign?
With an integrated strategy across social, out-of-home, digital display, YouTube, and website enhancements.
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What was the key campaign message?
Bath Fertility’s expert care, now available locally at Aztec West, Bristol.
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What results did the launch deliver?
A 20% uplift in brand awareness, unified brand presence, stronger demographic targeting, and positioning as Bristol’s leading fertility provider