Keeping Thailand Front of Mind During Lockdown
The Problem
The global pandemic devastated the travel and tourism industry. With flights grounded and resorts closed, the Tourism Authority of Thailand faced the challenge of staying visible and relevant to UK audiences during lockdown.
The goal was clear: ensure that when restrictions lifted and people chose their next holiday, Thailand would be top of mind.
The Idea
We launched the ‘Stay Home Thai Style’ social campaign. It provided audiences with Thai-inspired activities to enjoy at home, helping people connect with Thailand’s culture and spirit even while travel was impossible.
Stay At Home Thai Style
The Outcome
250,356 total reach
7,786 total engagements
5% engagement rate (well above average)
Audience growth and stronger brand connection during a period of zero travel
We see you as the guardians of our strategy and design. Their two big strengths are working with challenging budgets and getting great results. The other is the people. They have a passion for my product and they are so easy to work with.
- Chris Lee, Head of Marketing, UK & Ireland
FAQs
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What challenge did the Tourism Authority of Thailand face during lockdown?
With global travel suspended, they needed to remain visible and relevant to UK audiences despite not being able to offer holidays.
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What was the Stay Home Thai Style campaign?
A social campaign that shared Thai-inspired activities people could enjoy at home to stay connected with Thailand’s culture.
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What results did the campaign deliver?
A reach of more than 250,000, nearly 8,000 engagements, and a 5% engagement rate, building stronger audience connection.
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How did the campaign support future tourism goals?
By keeping Thailand front of mind so it was a top holiday choice once travel restrictions were lifted.
Total reach
Total engagement
ER high