Clean Cut Meals

Boosting Conversions for Clean Cut Meals with Brand and UX Redesign

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The Problem

Clean Cut Meals, an Irish meal prep service delivering chef-made, nutritionally balanced meals, faced challenges with its website UX and UI.

 The issues:

  • Poor conversion of visitors into customers

  • Difficulty retaining subscribers and maximising lifetime value

  • A digital experience misaligned with the needs of busy, health-conscious audiences

With ambitions to reach 1,000 subscribers, the business needed a full digital overhaul to remove purchase barriers, improve usability, and better support its growth plans.

 The Idea

We took a user-centric, holistic approach:

  • Brand refresh: refined tone of voice, visual style, and positioning to emphasise premium quality, health, and convenience

  • Customer insight: identified pain points and blockers across the journey via data analysis and workshops

  • UX design: intuitive navigation, streamlined flows, and seamless onboarding-to-purchase journey

  • Retention focus: enhanced post-purchase experience with better account management and subscription tools

 The project emphasised trust, clarity, and usability at every touchpoint.

 The Outcome

  • A refreshed brand identity tailored to Clean Cut Meals’ audience

  • Style guide with colours, typography, and tone of voice for consistency

  • Low- and high-fidelity wireframes, plus final UI designs for desktop and mobile

  • Redesigned key flows including onboarding, product selection, and subscription management

  • Development notes provided to support smooth implementation

The redesign resolved UX barriers, increased customer confidence, and created a scalable digital foundation for future engagement and growth.

FAQs

  • What challenges did Clean Cut Meals face before the redesign?

    Poor conversion rates, difficulty retaining subscribers, and a digital experience misaligned with their health-conscious audience.

  • How did Ideas + Outcomes approach the redesign?

    Through customer insight workshops, data analysis, UX design improvements, and a full brand refresh focused on quality, health, and convenience.

  • What retention improvements were introduced?

    Enhanced subscription tools, better account management, and a smoother post-purchase experience.

  • What was delivered to support implementation?

    A full style guide, wireframes, UI designs for desktop and mobile, and development notes to ensure smooth handover.

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