Building a Secure Analytics SaaS Tool for RW Pierce
The Problem
RW Pierce wanted to give its credit union clients a powerful online reporting tool. The existing prototype was complex and needed to be reimagined as a commercial SaaS application.
Key requirements:
A simple interface to explore complex datasets
Intuitive demographic visualisation
Collaborative features to save, amend, and share reports securely
Scalable architecture to manage gigabytes of raw data efficiently and securely
The Idea
We began with an in-depth UX phase, redesigning the reporting interface to ensure ease of use and clarity. Our development team then built a robust SaaS platform using Ruby on Rails, PostgreSQL, and JavaScript, hosted on Heroku for scalability and third-party integrations.
Key features included:
Automated, versioned data import toolset for secure uploads and real-time processing feedback
Preview functionality for data validation before publishing to clients
Rollback capability to restore previous data versions
A flexible, intuitive report builder where users filter datasets, generate charts, and create tailored reports
Secure, performant querying of large-scale datasets
The Outcome
A scalable, intuitive analytics tool for credit unions
Interactive charts and maps providing insights into customer demographics and business performance
Improved efficiency in data handling and reporting
Empowered credit unions to identify trends, target new customers, and strengthen business growth
FAQs
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What challenge did RW Pierce face with its prototype?
It was complex and not ready for commercial use, requiring a redesign into a secure, scalable SaaS platform.
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How did Ideas + Outcomes approach the solution?
Through a UX-led redesign and development of a SaaS application using Ruby on Rails, PostgreSQL, and JavaScript, hosted on Heroku.
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What features made the platform effective for credit unions?
Secure uploads with validation, rollback capabilities, interactive demographic visualisations, and a flexible report builder.
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What results did the new tool deliver?
Greater efficiency, deeper customer insights, scalable reporting, and stronger growth opportunities for credit unions.