Communicating Dr. Martens’ Sustainability Goals Through Animation
The Problem
Sustainability had become a core priority for global brands. Dr. Martens wanted to communicate the initiatives outlined in their new Sustainability Report in a way that would inspire both employees and external audiences.
The Idea
We translated the report into a succinct, evocative animation:
Designed for impact at an internal town hall event
Repurposed for LinkedIn to share the brand’s environmental commitments externally
Distilled complex information into a clear, engaging narrative highlighting key environmental initiatives
The Outcome
Over 3,500 LinkedIn views of the animation
Strengthened internal engagement, energising teams around sustainability goals
Reinforced Dr. Martens’ public commitment to sustainability with an accessible and memorable creative execution
FAQs
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What was Dr. Martens’ challenge in communicating sustainability?
They needed to translate their Sustainability Report into a format that engaged employees and external audiences.
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How did Ideas + Outcomes approach the project?
By creating an animation that distilled complex information into a clear, memorable narrative.
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Where was the animation used?
At an internal town hall event and on LinkedIn to reach a wider audience.
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What results did the animation achieve?
More than 3,500 LinkedIn views, stronger internal engagement, and reinforced public commitment to sustainability.