Launching Freeseal® in 11 Global Markets
The Problem
Eakin Healthcare, known for stoma care innovation, wanted to launch an extended range of eakin freeseal® products. The goal was to meet the diverse needs of Ostomates and nurses across 11 markets.
The challenge was twofold:
The market was highly competitive, with leakage still a major issue.
Despite leakage being widespread, many Ostomates were not using seals at all.
Eakin needed to drive product trial, increase sales, and shift perception from clinical necessity to personal empowerment.
The Idea
We rooted our approach in deep research and customer insight. The campaign needed to speak to two distinct audiences:
Ostomates: inspire confidence, reduce stigma, and position seals as tools for freedom and empowerment.
Stoma care nurses: reinforce their critical role in recommendations, equip them with knowledge, and instil confidence in eakin’s solutions.
We anchored messaging on the platform:
“Eakin Seals – The Perfect Partner to Your Pouch. It Starts with a Seal.”
Creative was built around the concept:
“Find Your Fit and Unlock Your Unstoppable.”
Deliverables included:
A multichannel campaign (brochures, print ads, direct mail, CRM, digital assets)
Event presence at WSC ASCN in Glasgow with a custom exhibition stand
Stakeholder workshops for alignment
An internal launch plan embedding the evolved brand DNA
The Outcome
Successfully launched in 11 global markets with tailored messaging
Stronger brand presence in the seals category
Empowered Ostomates and reinforced trust with nurses
Campaign elevated seals from a clinical fix to a lifestyle enabler
The launch helped Ostomates “Find Their Fit and Unlock Their Unstoppable.”
I would highly recommend Ideas + Outcomes to any company. I have enjoyed working with them across multiple projects, from initial deep dives into insights and strategy through to creative execution, each stage is always meet with enthusiasm and focus on creating campaigns that truly speak to the end user. Plus the account management team are always on top of each project and ensuring deadline are met on time and within budgets. I'm excited to keep working with the team and creating more magic!
- Sheila Harper, Senior Brand Manager, Eakin Healthcare
FAQs
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What challenge did Eakin face with the Freeseal® range?
A competitive market and the fact that many Ostomates were not using seals, despite leakage being widespread.
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How did Ideas + Outcomes position the Freeseal® range?
By reframing seals from a clinical necessity to tools for freedom and empowerment, with distinct messaging for Ostomates and nurses.
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What creative platforms were used?
Messaging anchored on “Eakin Seals – The Perfect Partner to Your Pouch. It Starts with a Seal” and the concept “Find Your Fit and Unlock Your Unstoppable.”
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What results did the campaign deliver?
A successful launch in 11 markets, stronger brand presence, empowered Ostomates, and reinforced trust with nurses.
