Redesigning Glutafin’s Literature for a Premium Consumer Brand
The Problem
Following a brand refresh, Glutafin needed to update all product literature — from recipe books to product information. The challenge was to move away from a clinical, healthcare-driven style and instead reflect Glutafin’s premium quality and consumer-friendly positioning, appealing to coeliacs as part of an inclusive lifestyle.
The Idea
We set out to redesign Glutafin’s literature with a focus on:
Premium quality presentation
Foodie-led design to highlight recipe inspiration
Alignment with refreshed branding guidelines
Improved consistency across all materials
The Outcome
Comprehensive review and redesign of all literature for cohesion
High-quality waterless print solution on uncoated paper for rich food photography
A fresh, premium, lifestyle-oriented identity for Glutafin’s consumer-facing materials
Reduced production costs via optimised print management
FAQs
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Why did Glutafin need to redesign its literature?
To move away from a clinical, healthcare-led style and reflect a premium, consumer-friendly brand identity.
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How did Ideas + Outcomes approach the redesign?
By creating foodie-led, premium-quality designs aligned with refreshed branding guidelines.
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What improvements were made in production?
A high-quality waterless print solution on uncoated paper reduced costs while showcasing rich food photography.
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What results did the project deliver?
Cohesive, lifestyle-oriented consumer materials that reinforced Glutafin’s premium positioning while cutting production costs.