Glutafin: literature design
Transforming Glutafin's product literature to reflect their refreshed brand identity
Following a brand refresh and the introduction of new branding guidelines, Glutafin engaged our agency to transform all product information, recipe books, and supporting literature.
The challenge
The challenge was to ensure the new literature reflected the premium quality of the Glutafin brand while shifting away from a clinical healthcare feel to a more consumer-friendly, foodie presentation.
The strategy
The strategy focused on creating literature that felt high-quality and inviting, aiming to align with the brand's premium positioning while appealing directly to consumers as an inclusive and lifestyle-oriented choice.
The solution
The project involved both creative design and print management. We leveraged the rebrand as an opportunity to review production values, opting for a high-quality, waterless print solution on uncoated paper to maximise the impact of the food photography. The redesign process included a comprehensive review of every piece of material, covering content, layout, and order to ensure cohesiveness.
The impact
The transformation delivered a fresh, premium look for all of Glutafin’s literature while reducing production costs through our print management service.