Transforming Haynes from Print to Digital
The Problem
Haynes, best known for its printed manuals, needed to evolve from physical products to a scalable digital model. The company faced major challenges:
Complex legacy monolithic codebases built in multiple languages and frameworks
Systems not designed for commerce
Legacy product management difficulties
Complex global metadata and third-party integrations
Their ambition was to expand into B2C and B2B2C digital subscriptions and products, while maintaining legacy platforms and introducing new technology.
The Idea
We worked with Haynes to define, design, and build a long-term digital roadmap:
Transitioned platforms into modular components to balance legacy maintenance with new builds
Created new digital access products
Built marketplace integrations and B2B2C APIs
Reduced reliance on in-house monolithic code
Enabled agility to respond to new commercial opportunities globally
The Outcome
Established a long-term partnership spanning over 8 years
Delivered new B2C and B2B2C digital products and subscriptions
Maintained legacy systems while rolling out scalable modern platforms
Enabled Haynes to expand from print into a versatile digital-first business
We became an extension of Haynes’ team, supporting software development, customer service, documentation, training, design, and technical specification for new product ideas — building a partnership defined by shared goals and long-term value.
FAQs
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What challenges did Haynes face in its digital transformation?
Legacy codebases, systems not designed for commerce, product management issues, and complex global integrations.
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How did Ideas + Outcomes support Haynes’ digital roadmap?
By modularising platforms, creating new digital products, building APIs, and enabling B2C and B2B2C subscriptions.
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What results came from the partnership?
New revenue streams from digital products, scalable modern platforms, and global commercial agility.
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How long has the partnership lasted?
More than 8 years, with Ideas + Outcomes embedded as an extension of Haynes’ team.