Evolving Haynes’ Global E-Commerce with Drupal Commerce
The Problem
Haynes, an internationally recognised brand, expanded from print manuals into digital products. Their Drupal 7 website, built on community modules, sold both physical and digital goods across the UK, US, and Australia.
The challenge was to:
Maintain a mission-critical e-commerce platform
Support multiple fulfilment partners with different processes
Handle complex localisation (tax, address formats, regulations)
Reduce fraud risks
Continuously develop new features to support business growth
The Idea
We became Haynes’ long-term Drupal partner, providing development expertise, UX support, and business consultancy.
Key activities included:
Applying Agile methodologies to iteratively extend Drupal Commerce
Optimising checkout flows with customised signposting to improve conversions
Implementing integrations with API-driven tax services and address lookup tools
Designing systems to incorporate new product types (video, print-on-demand, watermarked manuals) seamlessly into the customer journey
Extending fulfilment processes for global distribution, including Amazon, eBay, and Walmart orders
Introducing fraud protection protocols with custom monitoring and gateway configurations
Providing custom reporting and analytics for financial and business teams
The Outcome
A robust, scalable Drupal Commerce platform at the heart of Haynes’ digital sales
Streamlined customer experiences across diverse regions
Reduced fraud risk and improved billing accuracy
Expanded product catalogue supported within existing customer journeys
Fulfilment seamlessly integrated across multiple global partners
Reliable infrastructure supporting Haynes’ ongoing digital growth over eight years
FAQs
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What e-commerce challenges did Haynes face?
Managing multiple fulfilment partners, complex localisation, fraud risks, and continuous platform growth.
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How did Ideas + Outcomes support Haynes’ platform?
By extending Drupal Commerce with Agile development, checkout optimisation, fraud protection, and custom integrations.
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What integrations were implemented?
API-driven tax services, address lookup tools, Amazon, eBay, Walmart, and custom fulfilment systems.
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What results did the platform deliver?
Reliable global e-commerce, reduced fraud, streamlined customer experiences, and scalable infrastructure for long-term growth.