Blending Tech and Fun with Intel’s Festival Activation
The Problem
Intel wanted to bring its digital-first brand ethos into a real-world setting. The challenge was to engage the back-to-school audience beyond screens, connect them with Intel-powered tech at Argos, and increase purchase intent - all without a hard sales pitch.
The Idea
We designed a festival activation that fused technology with tangible experiences:
A branded space where attendees could explore Intel-powered products
Games created to resonate with the target demographic
Opportunities to meet brand representatives
Added-value services such as free Wi-Fi, mobile charging, and seating to make the space a destination
The approach was playful and engaging, ensuring participants associated Intel with memorable, positive experiences.
The Outcome
Over 5,000 unique visits to Intel product pages on Argos during the back-to-school period
Stronger awareness and purchase intent among a key youth audience
A seamless blend of festival fun and product interaction that elevated Intel’s brand presence
FAQs
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What was Intel’s challenge with this campaign?
To bring its digital-first ethos into a physical activation that built awareness and purchase intent without direct selling.
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How did Ideas + Outcomes design the activation?
By creating a branded festival space with product exploration, interactive games, and added-value services.
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What made the experience engaging?
Playful activities, direct interaction with brand reps, and practical services like Wi-Fi and mobile charging.
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What results did the campaign deliver?
More than 5,000 Argos product page visits, stronger brand awareness, and increased purchase intent among youth audiences.