Launching Ion8’s Sustainable Bottles on Connected TV
The Problem
Ion8 wanted to introduce its stylish, sustainable, refillable drink bottles at a time when awareness of single-use plastic waste was growing. The challenge was to launch a compelling TV campaign in the middle of a global pandemic, with restrictions on production and movement.
The Idea
We shifted focus to connected TV, allowing precise audience targeting across on-demand and live streaming.
The creative concept “WHEN LIFE JUST CLICKS” was built around the product itself:
Sounds of Ion8 bottles clicking, tapping, and opening were composed into the music score
Storytelling emphasised the bottle’s functionality and trendy design
Production adapted to strict Covid-19 safety measures, balancing speed with quality
The Outcome
Campaign completed from ideation to dispatch in just five weeks
Delivered safely under Covid-19 restrictions
Launched a distinctive, memorable TV ad that resonated with eco-conscious consumers
Helped Ion8 break through during a period when traditional campaigns were stalled
FAQs
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What challenge did Ion8 face during its campaign launch?
They needed to launch a TV campaign during the pandemic while dealing with restrictions on production and movement.
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How did Ideas + Outcomes adapt the campaign approach?
By shifting focus to connected TV, allowing precise targeting, and ensuring production followed strict safety measures.
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What was the creative concept behind the campaign?
“WHEN LIFE JUST CLICKS,” featuring the sounds of Ion8 bottles integrated into the music score to highlight design and functionality.
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What results did the campaign deliver?
The campaign was delivered in five weeks, launched safely under Covid-19 restrictions, resonated with eco-conscious consumers, and helped Ion8 break through in a stalled advertising market.