Building the Extra Helpings Hub for Just Eat
The Problem
In 2022, with inflation rising and costs mounting, Just Eat announced a financial support package for its restaurant partners — the core of its business. The challenge was to provide practical, accessible resources that would help owners and managers adapt, save money, and plan for success.
The Idea
Working closely with Just Eat, we designed and developed a dedicated educational hub in just six weeks. The platform was created to be clear, useful, and easy to navigate, tailored for time-poor restaurant partners.
The hub featured:
Wholesale deals to help reduce costs
Educational content and tools to support business growth
Resources that reflected the realities of the cost of living crisis
The Outcome
Launch of the Extra Helpings hub in late 2022
Significant uplift in restaurant partner engagement
Helped onboard new partners into the Just Eat ecosystem
Became a trusted resource during a critical period for the industry
It was an absolute pleasure to be involved in this project with Just Eat, I’ve been ‘behind the curtain’ having witnessed a family member's restaurant rise and fall in the last year, so this one was close to my heart. Just Eat’s customer knowledge was superb, which helped us to build empathy and put ourselves in the shoes of their restaurant partners. I’m proud to have been part of the squad to deliver this fantastic resource!
- Melissa Boyle, UX Director
FAQs
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Why did Just Eat need the Extra Helpings hub?
To provide practical resources and support for restaurant partners during the cost of living crisis.
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How quickly was the hub developed?
It was designed and built in just six weeks, tailored to the needs of time-poor restaurant owners and managers.
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What features did the hub include?
Wholesale deals, educational content, growth tools, and resources reflecting cost of living challenges.
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What impact did the hub have?
It boosted partner engagement, helped onboard new restaurants, and became a trusted industry resource during a critical period.