Just Eat

6,000+ Prizes Delivered for Just Eat Partners

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The Problem

The festive season is the busiest time for Just Eat’s restaurant and grocery Partners. Customers order food after long shopping days or groceries for gatherings, putting pressure on Partners to deliver.

Coming off a tough year of high inflation and cost-of-living pressures, Partners needed support and positivity. Just Eat wanted to share business updates and say thank you by creating an interactive scratch-to-match game with 1,800 prizes ranging from shopping vouchers to wearable tech.

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The Idea

We built a Laravel-driven PHP backend with a ReactJS front end to create a quick, flexible, intuitive web app.

  • Access control: Only available via QR code in the festive mailer, with two-factor login to ensure only Partners could play.

  • Design: Aligned with Just Eat branding and the mailer for a seamless experience.

  • Mechanics: Everyone who scratched won a prize, with allocation randomised and stored against partner details to prevent duplication.

  • Experience: Digital scratch card brought to life with custom icons revealed by cursor or touch.

  • Fulfilment: Integrated with Huggg for prize management and delivery.

  • Lifecycle: App automatically closed and updated messaging once all prizes were claimed.

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The Outcome

  • 2,271 prizes given away

  • 4,153 hot food bags delivered

  • 6,424 happy restaurant partners

 A campaign that delivered joy, supported partners, and strengthened Just Eat’s relationships during the busiest season.

2,271

prizes given away

4,153

hot food bags delivered

6,424

happy restaurant partners

FAQs

  • How did Ideas + Outcomes support Just Eat Partners during the festive season?

    By creating a QR-activated scratch-to-match game that delivered thousands of prizes and boosted morale.

  • What technology powered the scratch-to-match game?

    A Laravel-driven PHP backend and ReactJS front end, with two-factor login and prize allocation tied to partner details.

  • How were prizes managed and delivered?

    The app was integrated with Huggg for fulfilment, and automatically updated once all prizes were claimed.

  • What results did the campaign deliver?

    Over 6,400 partners engaged, 2,271 prizes given away and 4,153 hot food bags delivered.

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