Building a Multi-Language Platform for Kelo-Cote
The Problem
After Alliance acquired Kelo-Cote, the world’s #2 silicone scar gel brand, they needed to revitalise its digital presence. The challenge was to:
Create a cohesive global brand identity
Maintain strong brand control while giving local teams flexibility
Adapt to different product portfolios and regulatory needs across markets
Support multiple languages and market-specific requirements
The Idea
We designed a platform to balance brand consistency with local autonomy:
Multi-language, multi-locale capabilities
Flexible features that could be switched on or off depending on local regulations and product portfolios
Scalable, centralised codebase for efficient deployment
Content modules including campaign landing pages, downloads, testimonials, and high-quality brand assets
The Outcome
Successfully launched at a global congress in Prague with strong uptake from country managers and distributors
4 localised sites launched in the first six months
9 more sites rolled out across Europe, Asia, the Middle East, and Latin America shortly after
18 additional markets adopted the platform in the second year
Delivered a scalable, cohesive, and user-friendly digital presence that strengthened Kelo-Cote’s position globally
FAQs
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What challenge did Kelo-Cote face after acquisition?
The brand needed a cohesive global digital presence that worked across different markets, product portfolios, and regulations.
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How did Ideas + Outcomes design the solution?
By building a multi-language, multi-locale platform with flexible features, scalable code, and modular content.
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How was the platform rolled out globally?
It launched with 4 sites in the first six months, expanded to 9 more soon after, and reached 30+ markets within two years.
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What impact did the new platform deliver?
A unified yet flexible global digital presence, stronger brand consistency, and an efficient, scalable system for future growth.