Transforming London Business Forum’s Website for Virtual Growth
The Problem
London Business Forum (LBF) had been delivering world-class live learning for two decades. In 2021, they pivoted fully to virtual events, creating a need for a website that could:
Reflect the prestige of the LBF brand online
Make vast amounts of digital content accessible and engaging
Support a new virtual-first business model
Deliver efficient behind-the-scenes site management
The Idea
We reimagined londonbusinessforum.com as a dynamic digital hub. Key features included:
A refreshed, intuitive interface for seasoned users and first-timers alike
A personalised dashboard for easier navigation
Streamlined booking system for virtual events
Advanced admin controls for effortless site management
A scalable, custom-built API to ensure the site evolves alongside LBF’s growth
The Outcome
Surge in event bookings in the first months post-launch
Improved user experience and engagement
Scalable, future-proof platform supporting LBF’s global virtual learning model
Long-term partnership ensuring the platform continues to serve audiences and internal teams effectively
FAQs
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Why did London Business Forum need a new website?
Their pivot to virtual events required a scalable, user-friendly platform that could support a virtual-first business model.
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How did Ideas + Outcomes redesign the site?
By creating a dynamic hub with an intuitive interface, personalised dashboard, streamlined booking, and advanced admin controls.
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What technical improvements were included?
A scalable, custom-built API to ensure the site could evolve with LBF’s growth.
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What results did the new platform deliver?
A surge in event bookings, higher engagement, improved user experience, and long-term scalability for virtual learning.