A multi-channel campaign to educate and cut through the noise
MacuShield is a market leader in eye health supplements, packed with powerhouse ingredients – Lutein, Zeaxanthin, and Meso-zeaxanthin. With a strong presence in the category, they wanted to take their brand awareness and sales to the next level by educating consumers of the product benefits.
The challenge
Eye health isn’t always top of mind for consumers. Education is key, but strict regulations make marketing tricky. Our job? Cut through the noise, get MacuShield noticed, and drive purchases – without overstepping industry guidelines.
The solution
Our objective was to reach the lookalike consumer of our best customers with a multi-channel campaign.
We combined high-reach TV with a targeted Door Drop marketing strategy to build awareness and reinforce the brand. A TV campaign planted the seed – focusing on brand recall and ingredient awareness in an "Information Only" capacity, leveraging insights from a PPC campaign that ran off the back of an (unbranded) inclusion in an episode of BBC2’s ‘Trust Me I’m a Doctor’. Then, a precision-targeted Door Drop landed directly in consumers’ hands, reinforcing the benefits of MacuShield and driving footfall to our high street retail partner.
The impact
The campaign delivered. Fast. Sales saw a significant double-digit uplift, proving that the right mix of awareness and activation works. With a strong foundation in place, the next step is keeping up momentum – nurturing retention and increasing the lifetime value of loyal customers.