OFX

Boosting UK Brand Awareness for OFX with Authentic Creative

Image of a man looking confused.

The Problem

Money transfer experts OFX needed to quickly increase their share of the UK market. They required a creative campaign that would deliver fast results and high ROI.

The added challenge was that the campaign had to be filmed during a national lockdown, with restrictions on crews and logistics.

Image of monitor showing recording of TV ad.

The Idea

We developed a campaign built around real OFX staff — the OFXperts — to highlight their unique one-to-one service.

The creative approach:

  • Filmed with a minimal crew at OFX’s London offices using PPE and hygiene protocols

  • Incorporated light-hearted repetition of the brand name to build memorability

  • Extensive collaboration with head offices in Sydney and San Francisco to align messaging and execution

This combination delivered authenticity, cut-through, and strong recall.

Film crew in in front of green screen with actor.

Ideas + Outcomes got to know our businesses so they could bring our customer value proposition to life. It led to some authentic creative that the business is very proud of and a lift across all key metrics throughout and beyond the campaign period.

- Charlotte Wright, Senior Marketing Manager, OFX

The Outcome

  • TV campaign launched in record time

  • Rapid lift in brand awareness in the UK market

  • Growth in customer base despite lockdown conditions

  • Agile process maximised ROI and delivered real value to both brand and consumers

FAQs

  • What challenge did OFX face in the UK market?

    They needed to quickly grow awareness and customers, with the added difficulty of producing a campaign during lockdown restrictions.

  • How did Ideas + Outcomes approach the campaign?

    By featuring real OFX staff, filming safely with a minimal crew, and using light-hearted repetition of the brand name to boost recall.

  • What results did the campaign achieve?

    A fast lift in brand awareness, customer growth despite lockdown, and strong ROI through agile delivery.

  • How did collaboration support the project?

    Close alignment with OFX teams in Sydney and San Francisco ensured the messaging and execution were consistent worldwide.

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