Growing Ring Automotive’s Community with Paid Social
The Problem
Ring Automotive, a market-leading brand with over 50 years of industry expertise, wanted to grow its online communities on Facebook and Instagram. They needed targeted paid social campaigns to increase awareness, attract followers, and drive traffic, while uncovering new opportunities among automotive enthusiasts.
The Idea
We combined our paid social expertise with Ring’s category knowledge to deliver impactful campaigns. Key steps included:
Identifying and segmenting audiences across niches such as motorsports, tyre care, and Mini enthusiasts
Testing and refining campaigns to generate insights into customer behaviour
Collaborating openly with Ring Automotive to adapt campaigns in real time, operating as an extension of their marketing team
A highlight was the #RingLegoMini campaign, celebrating the brand’s 50th anniversary with a giveaway. Paid and organic activity built awareness, encouraged entries, and engaged new community members.
The Outcome
14% increase in followers
2 million users reached across Facebook and Instagram in 2024
Over 700 entries to the #RingLegoMini giveaway
Facebook growth of 1.73% and Instagram growth of 9.22%
Ring Automotive strengthened its digital presence and built an engaged community, proving the impact of close client–agency collaboration.
Increase in followers
Users reached
Campaign growth on Instagram
FAQs
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What challenge did Ring Automotive want to address with paid social?
They needed to grow their online communities on Facebook and Instagram, increase awareness, and attract new followers.
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How did Ideas + Outcomes run the campaigns?
By segmenting audiences, testing and refining creative, and collaborating closely with Ring to adapt campaigns in real time.
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What was the #RingLegoMini campaign?
A 50th anniversary giveaway that used paid and organic social to build awareness, drive engagement, and attract new followers.
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What results did the paid social campaigns deliver?
A 14% increase in followers, a reach of 2 million users, more than 700 giveaway entries, and measurable growth on Facebook and Instagram.