Delivering Bold Seasonal Campaigns for Superdrug
The Problem
Superdrug needed seasonal campaigns that not only influenced customer purchasing decisions but also enhanced the store experience. Campaigns had to create talkability, deliver standout, and reflect Superdrug’s fun, inclusive, and upbeat personality.
The Idea
We worked with Superdrug’s brand team to deliver bold, fun, topical campaigns with a PoS-first approach. Each execution was designed to align with the brand’s tone of voice and guide channel roll-out with clear messaging hierarchies.
Campaigns included:
Mother’s Day
Halloween
Black Friday
Three Christmas campaigns
The Outcome
Consistently engaging seasonal campaigns since 2019
Improved customer journeys and in-store experience
Strong brand alignment and commercial focus
The smoothest running in-store Christmas campaign ever!
- The brand team, Superdrug
FAQs
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What was Superdrug looking for in seasonal campaigns?
With a PoS-first approach, bold creative, topical messaging, and clear channel roll-out structures.
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What types of campaigns were produced?
Seasonal activations for Mother’s Day, Halloween, Black Friday, and three Christmas campaigns.
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What results did these campaigns deliver?
Consistently engaging executions, improved in-store experiences, and strong alignment with Superdrug’s brand personality.