Reflecting brand personality across seasonal campaigns
To design campaigns which create talk-ability standout and to achieve a consistent commercial focus on influencing customer purchasing decisions. To improve the customer journey and add to the overall store experience with a uniquely Superdrug tone of voice.
The strategy
Creating seasonal campaigns which reflect the fun, inclusive, approachable and upbeat personality of Superdrug.
The solution
Since 2019 we have worked with the Superdrug brand team to deliver bold, fun, topical and engaging campaigns. With a PoS first approach, we also gave guidance on channel roll-out and messaging hierarchy.
Just a few of these campaigns include Mother’s Day, Halloween, Black Friday and three Christmas’.
The smoothest running in-store Christmas campaign ever!
- The brand team, Superdrug
The impact
We have received amazing feedback and continued to develop our campaign work for Superdrug year on year.