Migrating and Rebranding The Uni Guide
The Problem
When The Student Room acquired The University Guide from Which?, they faced a monumental challenge:
Migrate a vast, data-rich site
Manage diverse academic timelines and formats
Preserve and evolve a valuable student resource
Refresh the brand identity and user experience
The goal was to create a platform that helped students make informed choices while remaining technically robust and scalable.
The Idea
We collaborated closely with the client to manage complexity and deliver clarity:
Streamlined multiple datasets, covering courses, postgraduate outcomes, and student life insights
Designed an intuitive digital platform that made complex information accessible and user-friendly
Embedded the refreshed brand identity across all touchpoints
Built a scalable framework for ongoing support and evolution
The Outcome
A fully rebranded and relaunched Uni Guide website
Recognition at the PPA Digital Awards as Best Digital Information Product
A trusted, indispensable resource for students navigating critical education decisions
FAQs
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What challenge did The Uni Guide face after its acquisition?
Migrating a large, data-rich site while maintaining value for students and refreshing its brand and UX.
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How did Ideas + Outcomes simplify the complexity?
By streamlining datasets, designing an intuitive platform, and embedding a refreshed brand identity across touchpoints.
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What was delivered as part of the project?
A scalable, relaunched Uni Guide website with improved user experience and long-term support framework.
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What recognition did the project receive?
The relaunched site won Best Digital Information Product at the PPA Digital Awards.