Auditing Digital Performance for Visit Carlsbad
The Problem
Visit Carlsbad wanted to benchmark their digital performance across website, paid media, and organic social channels. They also needed competitor insights to shape a world-class destination marketing programme.
The Idea
We began with an immersion session with internal stakeholders to align on business objectives and challenges. We then carried out a comprehensive audit across three key focus areas:
Website: reviewed UX and conversion optimisation opportunities
Paid media: evaluated Google Ads performance and spend efficiency
Organic social: analysed content, engagement, and growth potential
This integrated review gave Visit Carlsbad a clear picture of their current performance and areas for optimisation.
We contracted Ideas + Outcomes to help us perform an audit on our owned and paid channels. They did an amazing, thorough job that exceeded our expectations with a deep dive analysis of identified objects directly relating to our field of business. The additional takeaways on potential improvements and performance increases helped take these channels to a higher level of performance.
- Mark Rudyk, Vice President, Marketing & Communications, Visit Carlsbad
The Outcome
Delivered a complete overview of Visit Carlsbad’s digital presence and competitor landscape
Identified platform opportunities across paid and organic channels
Provided clear guidance on content priorities and conversion improvements
Equipped the team with actionable recommendations for immediate implementation
FAQs
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What did Visit Carlsbad want to achieve with the audit?
They wanted to benchmark performance, assess ROI, and identify opportunities across website, paid media, and social.
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How did Ideas + Outcomes approach the audit?
Through stakeholder immersion and a three-part review of website UX, paid media efficiency, and social channel performance.
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What areas of improvement were identified?
Conversion optimisation, paid media spend efficiency, and content opportunities for organic growth.
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What was delivered to Visit Carlsbad?
A comprehensive report with competitor insights, actionable recommendations, and a roadmap to improve ROI.