PPC management: search and video that drives conversions

Whether you are launching, scaling or supporting a campaign, search and video reach people with intent now. We combine Google Search, Shopping and YouTube to move prospects from interest to action. We start by agreeing your primary business metric and the commercial rules that matter. Then we audit performance, map the funnel and set a short, test-first roadmap. We only scale what proves impact.

What we deliver

• Campaign audit and priority map with quick-win actions.

• Structured account build or rebuild for search, shopping and video.

• Ad creative briefs and video direction optimised for intent.

• Conversion tracking, attribution and measurement for accurate ROAS.

• Weekly optimisation cycles and monthly strategic performance reviews.

• Scaling plan with budget pacing and contribution targets.

How we work

Discover: map funnel, margin, CPA tolerance and growth headroom.
Plan: set KPI, testing roadmap and channel roles.
Execute: staged builds with daily/weekly optimisation and rapid tests.
Scale: stabilise performance, then expand budgets and audience reach.

KPIs

• Cost per acquisition (CPA) or cost per lead.

• Return on ad spend (ROAS).

• Conversion volume or conversion rate.

• View-to-conversion metrics for video.

Typical timescales

• Audit and quick wins: 2–4 weeks.

• Ongoing optimisation: monthly retainer.

• Scale phase: dependent on achieving stabilised targets.

Evidence you can expect

• Early wins from prioritized tests.

• Weekly performance summaries with action items.

• A clear plan for scaling spend sustainably.